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Garden Wolf Publishing House
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Publishing models explained

Traditional, vanity, hybrid: why we're none of the above

We charge for our services, and we're not sorry about it.

That line tends to raise eyebrows. Some people assume that if you're paying a publisher, you're being scammed. The truth is, every publishing model has costs and trade-offs. Ours just happens to put the power back where it belongs, with you.

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The questions we hear most

So, what kind of publisher are you?

Are you a hybrid publisher? Sort of.

We share many traits with hybrid publishers, like high-quality production and paid author services, but we don't fit the full definition from the Independent Book Publishers Association (IBPA). The IBPA says hybrid publishers:

  • Vet submissions
  • Provide professional editorial, design, and marketing services
  • Distribute books under their own imprint
  • Pay authors a portion of net sales

We meet many of those standards, but we never take royalties or split profits. We're proud IBPA members, and we describe ourselves as an Author-First publishing house.

You keep 100% of your rights and earnings. Always.

Are you a vanity press? Nope.

Vanity presses will publish anything, for anyone, as long as they get paid. There's often little to no editorial support, no quality control, and no real care for the end product. Many also make authors buy back huge quantities of their own books, and some have been known to scam authors.

We only put the Garden Wolf Publishing House logo on books that meet our editorial standards. We provide real guidance, expert editing, and vetted collaborators.

Our books are thoughtfully crafted, never churned out.

Are you a traditional publisher? No.

We don't acquire manuscripts, pay advances, or control your creative decisions. Traditional publishers typically own at least some of the rights and make the final calls on everything from your title to your cover.

Here's what we offer that many traditional publishers can't:

  • Full creative input
  • Full rights and royalties
  • A partner who puts your voice, mission, and expertise first

And we don't pretend to be anything we're not.

So what are you?

An Author-First publishing partner.

Garden Wolf Publishing House is a boutique publishing partner for mission-driven professionals. Our Author-First model helps experts like you create children's books that extend your impact and leave a lasting legacy.

We don't fit into a neat category, and that's the point. We're building something different, because your book deserves better than a broken industry model.

What we offer

  • Concierge-level publishing packages
  • Zero royalties or copyright claims
  • High standards for every book that carries our imprint
  • Transparent guidance, not gatekeeping
Side by side

How the models compare.

Every model has a cost. The question is who pays it, and how.

TraditionalHybridSelf-publishing
Who pays to make the bookediting, illustration, designThe publisherYou, in full or in partYou
Who pays the ongoing costsprinting, distribution, marketingThe publisher, though you’ll often help with marketingDepends on the contractYou
Who holds the rightsYou license them to the publisherDepends on the contractYou
Who earns from salesYou get a royalty, often 5 to 10%, after your advance earns outYou and the publisher share them, and the split is often flipped from traditional, with you getting the lion’s shareYou keep it all, minus printing and retailer costs
Who makes the final callsThe publisherUsually you, with the publisher’s guidanceYou
Who does the workThe publisher's teamThe publisher's teamYou, or people you hire
How you get inAn agent and a query, then the publisher decidesA mutual decision. Good hybrid publishers only take on books that are a good fit, both waysNo gatekeeper
A good fit ifYou want no upfront cost and wide bookstore reach, and you can wait for a dealYou want control and ownership, but you also want a professional team to reduce the cognitive load, and are willing to invest in your bookYou want full control and you're happy to manage it yourself or hire help

Every publisher and every contract is different. This reflects the typical model, not every company.

Where Garden Wolf fits

We work most like a hybrid publisher. The difference is we don't take any royalties, so every dollar from your sales is yours. And every book we publish comes from an expert with a mission.

Paying to publish

Why authors pay one way or another, even in traditional publishing.

In traditional publishing, the idea of an author paying to publish is considered taboo. You're told that if a publisher asks for money, it's a scam.

Sadly, there are plenty of scams and low-quality "publishers" that prey on people who dream of becoming authors, take their money, or trap them in exploitative contracts. But it isn't so black and white that paying for publishing services means a scam.

Here's the truth: in traditional publishing, you don't pay up front, but you pay in other ways. You pay in profits, because you don't get much. You pay in creative control, because you don't control the process. Whoever takes more financial risk tends to have more control. That's how business works.

With traditional publishing, you would typically:

  • Give up some of your rights
  • Earn a small advance, often less than $5,000 unless you're already famous
  • Get a small share of royalties, often as low as 5 to 10%
  • Only start getting royalty cheques after your advance is earned back through sales

And all of that only happens once a publisher acquires your manuscript. Most writers wait months or years for responses to queries, which often never come. You can be an excellent writer with a powerful story and still never land a book deal. It's not because you're not good enough. Traditional publishing is a business, betting on what will sell to the widest market, not necessarily what will matter most. In their defence, they're fronting the risk, so they're naturally very selective about who they bet on.

With self-publishing, hybrid publishing, or publishing with Garden Wolf, you're betting on yourself.

$2,000
Median yearly income from books

An Authors Guild survey of 5,699 published authors found that in 2022, their median gross pre-tax income from their books was $2,000. Reported in Publishers Weekly.

Our model

So, why do we charge?

Simply put, it's our revenue model.

Traditional publishers take the financial risk up front, which is why they take the lion's share of the profit and the control.

In our model, you take the risk up front, and in return, you keep every dollar of profit. Most hybrid publishers charge authors and also take royalties. We don't take a cent from your sales.

It's not better or worse, just a different kind of ownership for a different kind of author.

We're selective about working with authors who share our priorities and values, and you should be selective about working with us, too. You're not waiting for a gatekeeper's approval. You believe in your book, and you're investing in doing it well.

Why choose us over other hybrid publishers?

  • We bring years of publishing, editing, and design expertise.
  • We treat your book like it's our own, but you keep full ownership.
  • We put in the time to make your book not just good, but professionally excellent.
  • We handle the details so you can enjoy the process, without worrying about mistakes or logistics.

Publishing with us isn't the cheapest option up front, by design. We don't settle for less than the best, and that takes careful, detailed work. Our clients are often busy professionals who care deeply about their message and want it done right, so we step in and fill that gap.

How authors benefit

What you get by betting on yourself.

01

Speed

Publish in 6 to 12 months, not 2 to 5 years.

02

Ownership

Keep all your rights, your vision, and your profits.

03

Support

No juggling ten vendors or figuring it out alone.

04

Legacy

Create something lasting and meaningful that fully reflects you.

A note on traditional publishing

Don't get us wrong. We love traditional publishing. We're grateful for the incredible books it brings into the world, the stories we've learned from, and the industry standards it helped build. It's a path worth pursuing for the right author, the right project, and the right moment.

But it's not the only path, and for many purpose-driven professionals, it's not the most aligned one. There's a lot of judgment in traditional publishing circles around self-publishing and hybrid models. There are bad actors out there, but we believe it's unfair and outdated to dismiss entire models simply because they work differently. The publishing world is evolving, and there's more than one valid way to bring a meaningful book into the world.

Is this path for you?

Garden Wolf exists for people with a vision they're not willing to compromise, who are ready to move forward, own their voice, and publish a book that makes a difference. We'll never pretend this path is for everyone.

But if it's for you, we'd be honoured to help you bring it to life.

Book a free 30-minute discovery call. No pressure, just a conversation about your book and whether this path fits.

Book a Free Discovery Call